Shangri-La Dubai

Effective Date: 01/03/2025

1. Introduction

Welcome to nu:per, an online travel platform operated by Nuper, Inc ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our platform, use our services, or interact with our AI-powered features. By using nu:per, you consent to the practices described in this policy.

2. Information We Collect

We collect information from and about you when you use our services, including:

Personal Information: When you create an account, book accommodations, or contact us, we may collect your name, email address, phone number, payment details, and other relevant data.

Booking and Travel Information: We collect details about your bookings, preferences, and travel history to enhance your experience.

Device and Usage Data: We gather technical information such as your IP address, browser type, operating system, and device identifiers.

AI Search Logs: We use AI to process and log searches conducted on our platform, including keywords, filters, and travel preferences, to improve search functionality and personalize recommendations.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to analyze usage patterns and improve our services.

3. How We Use Your Information

We use the collected information to:

Process and manage bookings and payments.

Provide customer support and respond to inquiries.

Enhance, customize, and improve our platform and services.

Analyze user behavior through AI-powered search logging to improve recommendations and search accuracy.

Detect and prevent fraud, unauthorized transactions, and security risks.

Comply with legal obligations and enforce our terms.

4. AI and Automated Processing

Nu:per utilizes AI-driven technology to enhance your user experience, including:

Search Optimization: We log and analyze AI-based searches to refine search results and tailor recommendations.

Personalization: Our AI models may analyze your past bookings and preferences to suggest accommodations and travel options.

Fraud Detection: AI is used to detect suspicious activity and prevent fraudulent transactions.

5. Sharing and Disclosure of Information

We do not sell your personal data. However, we may share your information in the following cases:

Service Providers: We share necessary information with payment processors, accommodation providers, and other third-party vendors who assist in delivering our services.

Legal and Compliance: If required by law or to protect our rights, we may disclose information to regulatory authorities, law enforcement, or other entities.

Business Transfers: In case of a merger, acquisition, or sale of assets, your data may be transferred to the relevant entity.

6. Your Rights and Choices

Depending on your location, you may have rights regarding your personal data, including:

Access & Correction: You can review and update your personal information in your account settings.

Opt-Out: You may opt out of marketing communications at any time.

Data Deletion: You can request the deletion of your personal data, subject to legal and contractual obligations.

Restrict AI Processing: You may request to limit AI-based profiling where applicable under local laws.

7. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is entirely secure.

8. Retention of Data

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

9. International Data Transfers

Your data may be stored or processed outside your country of residence, in jurisdictions with different data protection laws. We ensure adequate safeguards for such transfers.

10. Updates to This Privacy Policy

We may update this policy from time to time. Changes will be posted with a revised "Effective Date." Continued use of our services constitutes acceptance of the updated policy.

11. Contact Us

For any questions or concerns about this Privacy Policy, contact us at:

Nuper, Inc.

Email: admin@nuper.life